Come to our World of Wheels event on March 11th through the 13th! Se habla español.
Research. The initial idea needs to be compared with the realities of the market in order to understand how vulnerable it is. The key research is a survey of consumers with the aim of identifying insight into which query is associated with the target category, remains in the shadows branding sessions or is not fully satisfied. In addition, a careful study of the external environment in which the future brand should fit is required. Under the magnifying glass, market data, consumer trends, and competitive offering data should be considered.